Prior to setting up the Innovation and Creativity Lab I spent over 25 years in senior roles selling and marketing to consumers in crowded and competitive markets.
Most recently I led the global marketing and EC team at Tempur Sealy International.
Finding and sustaining profitable growth has been my constant challenge, whether I have been facing brand stagnation, increased competition, disruption or underlying market change.
It forced me to be constantly innovative in my approach and where necessary drive transformative change. I always felt it was important not just to stay with the game, but preferably to get, and stay, ahead of it.
Finding and backing new ideas has been at the core fo what I do, and now I help other do it too.
Its backed up by an MBA with a specialist focus on Creativity, Innovation and Change. And my own creative practice as a professional artist and writer.
More about me : https://www.linkedin.com/in/simonbirdcreativethinkingforbusiness/
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It would be great to connect and find out more about what you do
Learn more about the principles that guide what I do
3 Audio Talks on Developing Creative Thinking Skills in Business
I wrote and delivered 3 talks for Bookboon.com about creative thinking
and its application to business.
You can find them by following the link below.
This will take you to Part 1 ‘What Is Creativity and Why We Need It’.
Look out for Parts 2 and 3 on their website.
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